Are you building your personal brand by accident?
Are You Creating Your Personal Brand or Accidently or intentionally? because eitherway you are always creating your personal brand either you are creating or not. You are Your Personal Brand. For anyone doing business in 2020, building a personal brand has never been more important. Whether you are an entrepreneur, freelancer, or working your way up the corporate ladder, the competition has never been fiercer
The key to differentiating yourself from others is to build a personal brand that is recognizable. Your personal brand distinguishes you from competitors and helps build trust with your followers that turns into long-lasting relationships.
Nowadays, people are more inclined to do business with someone they know and trust. If you can leave a lasting impression in the minds of your audience, they will continue to want to do business with you.
Also, with the rise of the Internet and social media, there are a lot of distractions out there. One way to cut through all the noise is to build a strong and solid reputation. By creating a personal brand based on transparency, honesty, and showing who you truly are, you can quickly and easily build trust. This is something that not many people take the time to craft.
People connect with people, not companies. Your personal brand represents your company’s brand, and you can leverage it to increase exposure and attract more customers to your company. In the end, however, your personal brand is your own.
When you have a great personal brand, your business may change or even die, but your personal brand will not. Your personal brand will transition with you to any business. The truth is, people do not buy into you because of the product or service you are selling; rather, they buy in because of who you are.
Personal branding is a safety net. It is a recession-proof formula for your career
Money follows attention, and when you have a great personal brand, you can get attention from a massive audience, especially on social media. This is because an effective personal media brand tells a story that connects people to you and, as they say, “facts tell, stories sell.”
Your story is such an important part of your personal brand.
It gives you leverage to hook people with your story and offer. With this, you can scale your business and start making 7, 8, or even 9 figures!
People have come to me for help who have 10 or even 12 million followers but are completely broke. This is because they have nothing to sell. It’s not followers that bring you money, it’s how you position yourself with your personal media brand.
With a great personal media brand, you don’t need 10 million followers. You only need 100 or so diehard, rabid fans. When you have this, as I said before, they will do your marketing for you.
If you want to see top-notch personal branding in action, there are so many great examples to look at. People like Apple’s Steve Jobs, Facebook’s Mark Zuckerberg, Alibaba’s Jack Ma, and author J.K. Rowling are all masters of personal branding. Maybe the best example though are the reality TV stars-turned-moguls, Kylie Jenner and Kim Kardashian.
They are true masters of personal branding. They have built a massive following for their personal brands over the last decade. They have both leveraged their audience to launch products and sell millions of units.
Do these entrepreneurs have the best products? Maybe not, but people buy them because of the brand. This is an added benefit of having a strong personal brand. You can justify charging a premium price for your product and services.
You already have a personal brand, even if you’ve never thought about building one. Don’t believe me? Google yourself! See what the results show
Now, it’s just a matter of leading your brand in the direction you want it to go. You need to define what you want your brand to represent and your audience. After that, all you need to do is start
building real relationships with real people and build your brand every day like a habit.
At its core, your brand is your reputation. It is essential for your business, your career, and your success. Those who can understand how to yield the power of your networks and brand will achieve significantly more than the average person.
Just remember, it takes years and lots of effort to build your personal brand to where you want it, but only one slip up to tarnish it.