How to create long-lasting scalable income
There are two big human motivators: pain and pleasure. If you solve the problem or take away their pain, it will drive customers, and you will instantly become an authority in the marketplace. The other way to do it is to give people what they need.
Most people, when they go about trying to master any skill set, only actually finish it about 40%, and then they think, “I got it!” After that, they move on to “master” the next one and, at the end of the day, you get Mr. or Ms. “Jack of All Trades, Master of None.” That person has zero value in the marketplace. What I mean by “mastering a skill set” is that you need to have the right tools, strategy, and techniques. Only then can you bring proven results. Once you are able to bring proven results, you will be able to solve big problems for your clients in the marketplace.
That instant gratification will give them the pleasure of what they needed. Let me show you what has made me successful. The first thing you need to do is master a skill set
It is when you can promise your clients big promises and deliver on them that you take this next step. This is when you will finally be able to create scalable income. When you scale your business, all those services, products, testimonials, solutions, networks, content, results, media, and your achievements become your valuable assets. This is when you position yourself as an expert in the market. This is when you can diversify your income into high return investments. When you have high return investments such as bonds or hedge funds, most people do the opposite. Most people jump into scaling their business too fast. When this happens, they grow too thin and then blame things like their clients or bad Facebook ads when their strategy doesn’t work. Most people skip the part where they fully take the time to master a skill set. I have made this same mistake when buying a house. I thought that by simply buying a house, I would gain financial certainty and be on my way to financial independence. What I found though is that buying the house did not give me the certainty I thought it would. What I found is that the only way I could move from wanting that certainty and significance in my life would be to continue growing and contributing by mastering each step. Once you master these, you create your own universe, and everything becomes omni-directional. This is when your universe becomes your powerful personal brand. Now, I will talk more about personal branding in chapter 19, but the more you create your personal brand, the more you will form your own universe. Your own universe allows you more chances to create a big, blue ocean around you and cut through all the noise of the 1.5 billion websites in the world. It will allow you to stand out more and dominate the marketplace. You DO NOT need a million followers to do this. You only need 100 true, raving fans. People whose lives you have changed and who will then refer others to you to work with. This is how you grow. This is how you dominate the marketplace!
“Creating opportunities means looking where others are not.” – Mark Cuban