How to find and identify your dream clients.
The marketing world of the twenty-first century is a wild sea, with many sharks going for a small percentage of fishes. It is no news that at a time of information overload, the options customers have to choose from are numerous.
Therefore, as a business owner, you need to be able to identify who you should be selling to and how to sell to them.
Like in everything in life, 20% of the things we do account for 80% of our success. It is therefore wise to know what 20% of marketing activities you can do to attract the 80% customers for your business.
The Larger market formula shows that many people sell their goods and services to 3% of people who are ready to buy instantly. They leave out the remaining 37% of those who might be interested in buying but aren’t prepared.
In identifying and understanding your ideal customer, you need to realize that selling to the 37% of people who aren’t currently ready to make a purchase is your bigger audience — not 3%.
Having identified the demographic you are selling to, do adequate research on where this 37 % spend their time and the things they do and talk about online and offline.
1. The first thing you need to do is find out what and where these people are having conversations. Places that can help you get insights into what your customers are talking about are:
- FACEBOOK GROUPS
- GOOGLE SUGGEST KEYWORDS
You do not want to rump up a set of random data about your target customers. It would be best if you were where they are and see what they are interested in.
2. The second step is creating a well-informed buyers’ persona: A buyer persona helps you know who exactly you are selling to. It gives specificity to your customers. Having a vague and hazy idea of your customer would lead you to shoot many shots and hitting zero targets. There are too many people out there. You can’t please them all. Find that one customer you can educate, nurture, and delight.
The best way to achieve this is to map out a set of questions your customer should be able to answer. More like a checklist. Items in this checklist include:
• Age of ideal customer
• The places he/she likes to visit
• What interests him/her
• Dreams and aspirations
• How he/she relaxes
• What he/she enjoys doing and not doing
• Pain points of the customer
You can get some of this information by visiting websites like answerthepublic.com, Facebook groups, and quora threads.
This checklist helps you know who your specific customer is and helps you when you are designing marketing strategies that solve their problems.
Know where they are, when they come online and what they talk about.
Be specific! Give the ideal customer a name, and list out the things he/she likes to do and the things he/she finds difficult doing.
Over time, the personality of your ideal customer would change, but it gives your marketing strategies a specific direction.
In conclusion, please don’t assume you know your ideal customers, search for their conversations; that is how you know who they are. And lastly, serve one customer, not everybody.