Your Business Must Capture Leads To Thrive
Capturing leads and contact info is the most critical thing a business can do. There is, quite literally, nothing more important. Without customer leads, you won’t have a healthy sales pipeline and the probability of you running into significant problems with your business skyrockets. Yet, despite its criticality, the vast majority of them get it completely wrong.
Let me explain.
Most businesses act like people are coming to their site anxiously awaiting the opportunity to buy something from them. They think their customers are rabid – chomping at the bit, unable to contain themselves with enthusiasm. That’s false.
This faulty perception leads to a sequence of catastrophic marketing failures. They send their traffic to their homepage or some generic landing page. Once prospects get there, they sell. They sell incredibly hard.
“Do this now!”
“Give us $1,000 even though you have no idea who we are!”
In short, that’s not going to work. Customers rarely come to your site for the first time, wallet-in-hand, ready to buy whatever you have to sell.